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Using the Blog — share stories, boost SEO, keep visitors coming back

Updated yesterday

1. Why add a Blog

A blog gives Google fresh content to index, gives your visitors a reason to come back, and lets you tell the story behind your work. Even one post a month makes a difference.

  • Improve your SEO ranking with regular, keyword-rich content

  • Build trust by sharing behind-the-scenes posts and process insights

  • Drive repeat visits through newsletters, social shares, and search

2. Create your Blog page

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Adding a blog takes less than a minute:

  • Open the builder and click + Add page → choose Blog.

  • Go to that page and click add article or AI Article Ideas, if you want the AI to suggest some themes.

  • Give it a name (e.g. "Journal", "News", "Stories") — this also becomes its URL slug.

  • Upload your blog cover image and write your blog using rich editor or create full blog with AI.

  • Click Save. Your blog is live in the navigation immediately.

3. Write articles with the AI writer

You don't need to start from a blank page. The built-in AI writer drafts a complete, well-structured article from a short prompt — perfect when you have an idea but not the time.

  • Inside your Blog page, click + New article.

  • Type a topic in the AI prompt — for example: "History of hats in fashion". Add tone, length, or audience for better results.

  • Click Generate. The article appears fully formatted with title, intro, sections, and conclusion.

  • Edit any paragraph inline, or hit Regenerate on a section to get a fresh version.

  • Each generation costs 10 AI credits — the cost is shown before you confirm.

Tip: Great prompts produce great drafts. Mention the tone (friendly, expert, playful), the rough length, and who it's for.

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Editing with AI

You can also edit any article using AI from the tool bar menu, where you have several options to change or improve paragraphs.

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The options include:

  • Improve writing

  • Shorten text

  • Expand text

  • Change tone to professional or casual

4. Upload a blog cover

The cover image is what hooks readers in your blog index, on the article itself, and when the link is shared on social media.

  • In the article editor, click the cover area at the top.

  • Drag & drop or browse — JPG, PNG, or WebP. Images are auto-converted to WebP for fast loading.

  • Drag the focal point dot on the image to choose what stays visible across desktop and mobile crops. A live preview right next to it shows exactly how the cover will appear in the blog index and on the article.

  • The cover is reused automatically for the article header, the blog index card, and the social/OG preview — unless you override the social image in the SEO panel.

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5. Set Page & article SEO

Well-tagged articles can drive organic traffic for years. It's worth the 30 seconds. The blog page SEO can be found under the gear icon of the page.

PAGE SEO

Click on the blog page gear icon and there you have two tabs for General settings and SEO specific. Here you can add description of your blog, the URL slug, Meta description, Open Graph image and Meta Title.

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BLOG Article SEO

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The SEO setting of the article are found under the expandable SEO Tab in the article settings.

  • Fill in the Meta title (≤60 chars) and Meta description (≤155 chars). The character counters turn red if you go over.

  • Social image: defaults to your cover. Override it with a dedicated OG image if you want a different preview when the link is shared.

  • URL slug: auto-generated from your title. Edit it for cleaner URLs like /blog/history-of-hats.

  • Hit Save — your article is now optimized for Google and link previews.

TIP

If you have article you want to import and change the publish date you can do it by clicking on the date in the article settings and changing the date manually.

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