Branding influences the splash screen and logo that visitors see when you have identify as mandatory or optional identify enabled (disabling identify bypasses the splash screen ans shows the files directly). The logo is visible on the top left corner on the project banner hero image.

When sharing links you can use the global branding, that applies as default or set a custom splash screen and logo for each link separately. For example if you want to use your clients logo on the link you share with him and specific image from the project .

You can customize the global branding from the account dropdown and also from the sharing modal window when creating links.

If you switch on the Link-Specific branding you will see the interface to upload the background, the logo and set the focus point to have the image perfectly positioned on desktop and mobile devices.

The link-specific branding overrides the branding for the link if it is enabled.